A vital element of your Marketing and Fundraising Plan, your website embodies the spirit and soul of your organization. We will develop a memorable website that is specific to your marketing needs.
A reader should understand from your Home page and throuout your website the purpose of your organization. Your mission is clearly stated and well defined.
Provide easy-to-find information about your organization's history, it's key staff, Board Members, and contact information.
Viewers can tell a lot about an organization’s culture by your website design. Your style of design should be consistent with the message and culture of your organization, as it will help to communicate your mission to visitors. For example, a nonprofit dedicated to preservation of natural woodlands might choose a design that focuses on forest wildlife and outdoor activities; while an organization that supports the local symphony will choose a more formal, dignified theme.
Your viewers will generally fall into three distinct groups; keep these groups in mind when compiling website content:
Make it easy for donors to access the donation information. Have an easy link to the Donation page on the Home page. Keep the online donation process simple. Offer the opportunity for donors to make automatic monthly payments. Also, use your website to show your appreciation of donors.
Encourage volunteerism through website. Volunteers who are offer their time and services are also critical to many nonprofits, and your site should guide potential volunteers with information about how they can get involved and how they can make an impact. Provide reliabel contact information for volunteers. And use your website to show your appreciation for your volunteers.
At the core of a successful charitable relationship is a nonprofit that has told its story passionately and has inspired giving. Visitors to your website want to see that your organization is making a difference. Donors want to understand how their donations are used. Tell the stories and show in photographs who and how your organization benefits.